David Badounts is a Creative Director for major brands.
As Creative Director for all YouTube social content, I had the privilege to design and execute the Coachella 2022 campaign for YouTube with a talented team. Working offsite and onsite, we delivered over 800 assets in various formats, including YouTube Shorts, Instagram Stories, Instagram Feed and so on.
During the 2 weekend event at Coachella, I was leading a team of over 10 designers, animators and editors remotely from behind the stage and creating assets in real time, including real time artist captures and new announcement posts.
The campaign was a massive success with hundreds of thousand to millions of engagements across the world, with heavy involvement of influencers in addition to our designed assets, we elevated and geared to the Gen Z audience and pulled in a large amount of positive feedback and even posts across artists’ social channels, including Billie Eilish’s socials and so on.
