David Badounts is a Creative Director for major brands.
The final chapter in a legacy of terror, Halloween Ends explores the lasting imprint of evil, how trauma echoes across generations, and how one woman reclaims her power. Four years after her last deadly encounter with Michael Myers, Laurie Strode, starring Jamie Lee Curtis, is finally ready to let go of fear. A new threat pulls her back for one final reckoning with the darkness that made her.
The social campaign leaned into that legacy, using the mythology of the Halloween franchise to craft layered storytelling across digital platforms. We focused on the evolution of Laurie Strode as the genre-defining "final girl," capturing original footage of Jamie Lee Curtis on and off stage, a homage to survival, strength, and generational reckoning. Fans were given a raw, front-row view of her final moments in the role. Through survival guides, timeline-style posts, and character-driven creative, we brought Laurie’s journey full circle.
The theatrical support featured raw, grungy design treatments and distressed typography, mirroring the film’s tension while amplifying Laurie’s voice at the center. Our team delivered a suite of social-first content buckets, including feed takeovers, trailer breakouts, countdowns, and elevated stills. Every asset honored the Halloween legacy and gave Jamie Lee Curtis the final spotlight her character earned across generations of fear.
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Role: Creative Director
Client: Blumhouse Productions + Universal Pictures