Spotify's push into original podcasts marked a bold new chapter for the platform, one rooted in storytelling, cultural pulse, and visual distinction. As part of their mission to elevate exclusive titles, we were brought in to concept and design striking key art for a slate of originals, including The Last Degree of Kevin Bacon, Conviction: American Panic, The Last Podcast on the Left, InCharge with Diane von Furstenberg, and Infamous: The Tekashi 6ix9ine Story.
Each title brought a different tone: absurdist satire, investigative grit, horror comedy, legacy inspiration, and pop culture chaos. Our task was to translate those into a unified visual system that felt at home across Spotify's app while standing out in the real world. From animated digital panels in the Spotify app to large-format takeovers across bus stops, billboards, and the London Tube, we developed scalable assets that flexed across environments while maintaining high recognizability. Triptychs, single banner ads, and motion content were adapted for targeted cultural rollouts, amplifying visibility and engagement across key global markets.
This campaign helped solidify Spotify's standing not just as a music platform but as a major player in the world of podcast storytelling-visually loud, culturally tuned, and globally present.
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Role: Art Director + Animator
Client: Spotify
