Set against the backdrop of a collapsing world seen through a child's eyes, Jojo Rabbit blends absurdist comedy with emotional depth in a way only Taika Waititi could deliver. The film follows a boy whose reality begins to unravel as he's forced to question everything he once believed, guided by an imaginary friend and a growing sense of doubt.
Our social campaign brought this unique tone to life through character-led storytelling. Custom illustrated character cards were crafted as editorial vignettes, each paired with expressive typography, scene-specific subtitles, and design elements that echoed the film's theatrical sensibility. The result was a scroll-stopping experience across Instagram and X that deepened audience connection while honoring the film's bold visual identity.
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Role: Designer + Creative Director
Client: Fox Searchlight Pictures
