David Badounts is a Creative Director for major brands.
For the Super Bowl stage, FIJI Water wanted to make a bold statement: in a chaotic, overstimulated world, true purity still exists. We created Nature’s Gift, a striking 30-second spot that positioned FIJI as a beacon of untouched clarity.
Cutting between surreal, overstylized depictions of urban grime, environmental collapse, and digital noise, the film then opens into a lush, dreamlike vision of FIJI’s natural aquifer source. Untouched by man, filtered through volcanic rock, and bottled at the source, the contrast is immediate and serene. The spot ends with a single, calm pour of water over stone, reclaiming clarity in a cluttered modern world.
Elegant, elemental, and cinematic, the campaign reminded millions during the biggest cultural moment of the year that some things are still pure.
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Role: Designer + Creative Director
Client: FIJI