Two decades after making television history, The Real World: Homecoming New Orleans brought the original cast back to the Big Easy, reigniting old tensions and exploring unresolved stories with a raw, emotional edge. Our creative team was tapped to honor the legacy of the iconic MTV franchise while reintroducing it to a new streaming audience with a modern voice.
We crafted a cohesive social campaign that leaned into nostalgia, vérité-style storytelling, and vibrant editorial design. From motion-forward Instagram spots to thumb-stopping story cards and platform-native carousels, the goal was to merge past and present, celebrating the show's cultural imprint while making it resonate with younger viewers discovering the format for the first time.
Each asset paid homage to the original series' confessional tone, with a distinct visual system informed by early-2000s MTV iconography reinterpreted through contemporary layout, texture, and type. Launch materials coincided with the streaming platform's debut, helping drive both legacy fan engagement and first-time streamer discovery.
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Role: Designer + Editor + Animator
Client: Paramount+
