David Badounts is a Creative Director for major brands.
From the minds of Key and Peele comes a kitty comedy infused with a thug persona.
A real fun campaign that included real world activations through influencers and many other elements.
A microsite was built for fans to take pictures on their mobile devices and then “Gangstify” their pets.
In addition, a re-cut version of the main trailer, all in cats, was produced and developed, which received acclaim for it’s concept and viral ability.