Neighbors 2: Sorority Rising brought the chaos back to suburbia with a fresh twist. This time, the girls were the problem. We leaned hard into the film’s wild comedic tone and flipped the sequel energy on its head, highlighting the sorority’s rebellious rise and the unlikely alliance between Mac, Kelly, and former frat bro Teddy. Our creative strategy focused on delivering short-form comedy content that felt native to social platforms while building anticipation for fans of the first film.
Design and editorial played a huge role in shaping the tone. We crafted thumb-stopping visual assets that leaned into pastel rebellion, glitter, middle fingers, and neon chaos. Character intros, quote cards, and GIFs were all stylized with a sharp, irreverent edge that echoed the film’s Gen Z girl-gang energy. Each piece was built to feel like it could’ve come from the girls themselves, owning their space in a world that didn’t want them to party.
Across Instagram, X, Snapchat, and Facebook, the campaign dropped sneak peeks, takeover moments, and call-and-response meme formats that ignited audience sharing. Our content not only drove engagement leading up to release but helped the film stand out in a crowded comedy market, reinforcing the franchise's reputation for unpredictable fun.
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Role: Creative Director
Client: Universal Pictures
