Speaking in the all-caps voice of legendary musician #CONNER4REAL, the Instagram campaign for Universal's mockumentary Popstar channeled the character's outsized ego into a series of art cards that satirized both pop culture and social media fame. The campaign featured themed content buckets like Dope Shit I Buy, Dope Places I Write, Dopest Thoughts, and My Dope Life, each one reinforcing Conner's absurd, self-glorifying persona. The result? A feed that felt less like a promo and more like the dopest corner of the internet.
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Role: Designer + Creative Director
Client: Universal Pictures
