David Badounts is a Creative Director for major brands.
As Global Creative Director for all YouTube Social verticals, including YouTube Music, YouTube Core, YouTube Gaming, YouTube Family & Friends & the YouTube EMEA market, I had the pleasure of managing a team of 10+ artists, accounts teams, strategists on major activations such as Women’s History Month, Black History Month, Pride Month, BTS album launch, VidCon 2022, Coachella 2022 and ongoing massive amounts of content ideation, evergreen content creation across the 300M+ followers on all YouTube social channels.
During this time, our goal was to hit the Gen Z market across all our content and tap into the content creators on the ever-growing YouTube Shorts platforms and all social channels.
During this time, my team created thousands of assets on a daily basis and on larger activations over many months to generate millions of impressions across all of YouTube’s social channels.
