Set in a world of animated animals chasing their dreams, Sing brought heart, music, and a whole lot of moves. To match the film's energy, we built an interactive microsite that invited fans to "tap to boogie," syncing audience engagement with the film's musical DNA. Each tap brought characters to life with responsive animations and shareable dance loops, designed to echo the rhythm and personality of the film's biggest showstoppers.
The social campaign leaned into this energy with thumb stopping videos, reactive stickers, and motion-first editorial that celebrated each character's spotlight moment. Designed for fast scrolling feeds, every asset carried the charm and optimism of the film while building excitement for the premiere.
By marrying motion design with playful interactivity, the campaign created a joyful rhythm across platforms, putting audiences in the center of the stage, one tap at a time.
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Role: Designer + Animator + Creative Director
Client: Universal Pictures
