David Badounts is a Creative Director for major brands.
The biopic All Eyez On Me follows the life of Tupac Amaru Shakur, from his early years to his rise as a cultural icon and his untimely death. Our creative approach focused on grounding Tupac as a real, multi-dimensional person rather than a mythic figure.
We developed a suite of custom posters, social assets, and poetry-driven content designed to stop the scroll and speak directly to his legacy. By channeling his voice through documentary style visuals and raw, reflective design, the campaign honored the impact of his art and the humanity behind his message.
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Role: Designer + Creative Director
Client: Lionsgate