David Badounts is a Creative Director for major brands.
For the 2014 FIFA World Cup in Brazil, we created a full broadcast package that captured the vibrant, organic energy of the host nation. Inspired by Brazil's lush landscapes and rhythmic street culture, the campaign fluidly transitioned between natural environments and dynamic urban moments, merging the passion of the game with the spirit of the country.
The animated sequence package included opening titles, bumpers, transitions, lower-thirds, scorecards, and branded elements, designed to live across global broadcast and digital platforms. Each asset was crafted to feel alive, textured, and celebratory, reflecting the movement and momentum of world-class football through a uniquely Brazilian lens.
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Role: Designer + Art Director + Animator
Client: FIFA World Cup