For American Gods Season 3, we built a social campaign rooted in the legacy of the show's mythological depth and visual surrealism, channeling the ever-escalating tension between the Old Gods and the New. With Shadow Moon now hiding in the snowy isolation of Lakeside, Wisconsin, our approach leaned heavily into themes of reinvention, mystery, and slow-burning revelation.
Editorially, we embraced the series' signature fusion of Americana and mysticism, crafting design-forward social assets that played with duality-modern vs. ancient, digital vs. divine. Character-driven promos, animated quote cards, and slow-zoom editorial stings were used to tease the icy unease of Shadow's new life, while carrying forward the rich visual identity of past seasons.
From episodic rollout strategies to standalone mythos deep dives, our content served both as a narrative guide and visual shrine, celebrating Neil Gaiman's source material and the show's ambitious worldbuilding. The result: a moody, editorially charged campaign that honored the show's existing fanbase while helping new viewers find their way into the storm.
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Role: Designer + Animator + Creative Director
Client: Starz
