Based on the true story of Brittany Forgler, Brittany Runs a Marathon stars Jillian Bell as a fast-talking New Yorker whose self-deprecating humor masks a deeper struggle with self-worth and purpose. After a wake-up call from her doctor, Brittany sets an unlikely goal: run the New York City Marathon. What begins as a simple fitness challenge becomes a transformative journey-physically, emotionally, and socially.
Ahead of the film's release, we launched a full creative campaign rooted in the heart and humor of Brittany's story. Scripted content was shot with the cast to support the trailer drop, leaning into the comedic tone while spotlighting the film's deeper message of resilience and growth.
Social assets were platform-optimized to drive engagement, with millions of views across channels. We also delivered strategic ticketing content timed to key moments in the campaign-helping audiences rally behind the film's message and ultimately Brittany's finish line.
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Role: Live Action Director + Creative Director
Client: Amazon Studios
