Pushing the limits of science and mortality, Flatliners explores what happens when five medical students experiment with near-death experiences and begin to suffer the psychological and supernatural consequences of their past sins. The campaign tapped into this eerie premise by creating a layered social narrative focused on identity, memory, and the blurred line between life and death.
Character development was central to the approach. Each student was introduced through custom-designed medical ID cards, using hospital aesthetics fused with glitch effects, biometric overlays, and flickering pulse lines. This design language evolved across platforms, reinforcing the clinical precision of their world while hinting at the chaos underneath. The result was a sleek, dread-soaked campaign that put character first while amplifying the existential stakes of the story.
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Role: Designer + Animator + Creative Director
Client: Sony Pictures
