David Badounts is a Creative Director for major brands.
Fox Sports International approached us to create an open sequence for their global broadcast channel.
The concept centered around deconstructing the iconic Fox Sports logo and transforming it into a dynamic stage for the world of sports to unfold. Using the logo as a modular framework, the sequence integrated live-action and motion elements that allowed global sports moments to live inside and move through the brandmark itself, creating a bold, unified identity across all programming. The result was a sleek, energetic package that seamlessly fused brand recognition with high-impact sports storytelling.
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Role: Designer + Art Director
Client: Fox Sports International