My Spy blended absurdity and heart, a mismatched duo story wrapped in espionage chaos. Our social campaign leaned into that tonal whiplash, elevating the tension between covert ops and playground politics with editorial design and thumb-stopping creative that captured both the action and absurdity.
Working closely with the studio, we built a visual identity that swung between slick spy aesthetics and kid-fueled chaos. Editorial memes, classified "mission briefings," and character-led motion spots helped inject personality into every post. We designed for maximum scroll-stopping impact, turning surveillance stills into bold social templates, remixing action shots with over-the-top commentary, and pushing the unlikely hero/kid duo into the spotlight with caption-led comedy.
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Role: Designer + Art Director + Animator
Client: STX Entertainment
