Full of heart and hilarity, I Feel Pretty follows Renee, played by Amy Schumer, who wakes from a fall convinced she's become the most beautiful and capable woman alive. With her new outlook, she tackles life with boldness and charm, only to discover her appearance never actually changed.
We captured that spirit with a robust campaign built around a scripted shoot featuring Amy and cast, timed with the trailer drop. The content struck a chord across Instagram, X, and Snapchat, racking up millions of views and fueling conversation around confidence and self-worth.
We also rolled out ticketing content tailored for each platform, making it easy and fun for fans to join the movement. From viral clips to conversion-ready moments, the campaign connected with audiences eager for comedy with meaning.
—
Role: Live Action Director + Designer + Editor + Animator + Creative Director
Client: STX Entertainment
