David Badounts is a Creative Director for major brands.
Reincarnation meets adrenaline in Infinite, a mind-bending action film starring Mark Wahlberg. As the story unravels a man's hallucinations as echoes of his past lives, our creative challenge was to visualize that concept at scale, bringing the idea of eternal memory and infinite identity into the real world.
Paramount+ tapped us to build out a digital out-of-home campaign that spanned multiple cities and formats. We developed high-impact motion billboards, animated takeovers, and immersive LED installations designed to stop viewers in their tracks. From transit hubs to digital towers, the work played with themes of memory glitch, reincarnation loops, and visual déjà vu, pushing sci-fi aesthetics into high-traffic urban spaces and aligning seamlessly with the film's cerebral action tone.
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Role: Designer + Art Director + Animator
Client: Paramount+
