David Badounts is a Creative Director for major brands.
The concept for for the main title sequence for Netflix Original Series, Narcos, was shaped through discussions with show creators and extensive research into the histories of Narcos trafficking. With the beautiful title track - Rodrigo Amarante’s “Tuyo” — as a starting point, the desire was to bring an authenticity to the visuals that complemented the themes and mood of the show.
Using a vibrant palette and seamlessly blending the worlds of created and curated imagery, a voyeuristic and sensual aesthetic was developed, that merged the visual languages of reportage and the lavish excess of the time.
As lead Creative Director, the project consisted of live action elements and archival footage. Leading a team of talented artists, from concept to finish, the project turned out to be a success due to it’s originality and take on title sequences, which garnered an Emmy Nomination and featured in notable articles.