David Badounts is a Creative Director for major brands.
For the global launch of Diablo II: Resurrected, the beloved classic was brought back to life for a new generation, respecting what made the original so legendary while reimagining it through fresh, fan-focused creative. A cross-functional team of designers, editors, copywriters, social leads, strategists, and producers delivered daily content across YouTube, Instagram, X, and Facebook. The strategy focused on celebrating nostalgia and building momentum through a consistent stream of inventive, fan-first moments. It became one of the most successful social launches in Blizzard history.
Campaign highlights included the Gift Box From Hell, a partnership with Fooji that shipped over 1,000 custom loot crates inspired by the world of Diablo. The activation trended #1 on X. A throwback Winamp experience featured original remixes of the classic theme song by three artists, and custom Diablo II leather jackets were sent to creators and longtime community legends. Daily posts, reactive content, and timely memes helped tap into the cultural moment and brought the franchise back into the spotlight.
The result was a 35 percent rise in engagement and a 40 percent increase in positive sentiment compared to the previous year, along with over 5 million copies sold shortly after launch. What started as a remaster quickly turned into a full-blown cultural phenomenon, reigniting the fanbase and setting the stage for the momentum behind Diablo IV.
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Role: Social + Creative Director
Client: Blizzard + Activision
