
Diablo 2: Resurrected
As Creative Director for Blizzard’s Diablo 2: Resurrected global launch, I successfully launched the game while sustaining daily content for all social channels across multiple timezones and language markets.
During this time, I managed a team of designers, editors, copywriters, social managers, strategists and producers to successfully churn out consistent and high quality small to large activations, including the Fooji Gift Box From Hell, where we shipped over 1000 boxes to fans and influencers loot items from the iconic world of Diablo, while organically trending #1 on Twitter in the USA and #3 globally and garnering media attention. Also within this time frame, we created a throwback to the 2000s with a Winamp player and invited 3 artists to create remixes for the classic Diablo title track. We also created custom limited edition Diablo 2: Resurrected leather jackets that were delivered to influencers.
Working closely with the client, the game successfully launched to media buzz and critical acclaim which continued the work into the successor title of Diablo 4.