Katherine Newbury is an acclaimed talk show host with an extensive career in comedy, but her ratings have been declining over the past decade.
A new hire by the name of Molly Patel is invited to become a staff writer for the show to diversify the aging talkshow hosts career.
Inviting Emma Thompson and Mindy Kalling to a custom scripted content day shoot, we allowed them to interact with one another while giving them a small blurb or a task. In turn, a ton of content was created for different platforms and did extremely well leading up to the launch of the film, allowing Amazon to hit the right target audience and newcomers alike.
