David Badounts is a Creative Director for major brands.
Apple’s Mac Pro reveal called for a moment as powerful and precise as the machine itself. Tasked with creating the logo reveal for their keynote, we designed a sleek, minimal end animation that echoed the industrial beauty and raw performance of the new Mac Pro.
The sequence was built to complement the keynote’s storytelling. An elegant crescendo that landed with confidence, clarity, and signature Apple restraint. Clean, deliberate motion. Purposeful lighting. Nothing extra. Just power.
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Role: Designer + Animator + Creative Director
Client: Apple