David Badounts is a Creative Director for major brands.
Northrop Grumman approached us to craft a sleek, UI-driven 30-second spot that visually represents their advanced approach to data collection, defense systems, and real-time decision making. Inspired by modern operating systems and futuristic design language, the piece fuses motion design with real-world mission scenarios, layering surveillance feeds, terrain mapping, biometric scanning, and satellite intelligence into a seamless visual orchestration.
Every frame was designed to feel both grounded and aspirational, using precise microinteractions, data pulses, and adaptive HUD-style graphics to emphasize the speed, clarity, and complexity of Northrop Grumman's technology. The result is a modern-day control center brought to life, hinting at the future of defense innovation where insight moves at the speed of relevance.
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Role: Designer + Creative Director
Client: Northrop Grumman